Communicate your ambition

Raise awareness of your city’s circular public procurement ambitions

Clearly communicating your city's circular public procurement ambition and how it supports broader social, environmental, and economic targets, will ensure it is set as a priority. It will build a common understanding of the concept of circular economy across your city, provide support to the city officials who will be responsible for implementation across all stages of the procurement process, and help to streamline the approach across departments.

Communicating the circular procurement strategy upfront, setting the expectations for tenders, and making businesses and small and medium-size enterprises (SME) aware of upcoming opportunities will encourage potential suppliers to participate in the process. Providing industry with clarity on how criteria and intended outcomes will evolve over time can encourage potential suppliers to develop and invest in more circular solutions and become more ambitious. As your city government starts to procure more circular goods and services, it can adjust its procedures and solicitation documents and communicate these changes to suppliers. Raising awareness of your city’s circular public procurement ambitions through on-going training, communication campaigns, dedicated web pages, stakeholder dialogue, and engagement events can have a significant impact on the success of prospective projects.

Questions to consider:

  • Who needs to be aware of your city’s circular public procurement ambitions?

  • How does your city’s circular procurement ambition support the broader city-wide strategy for circularity (if applicable)?

  • How can you best communicate the aims of the city’s circular public procurement strategy to the relevant internal and external stakeholders and departments?

  • Are the following stakeholders aware of the city’s circular public procurement ambitions and intended social, environmental, health, or economic outcomes? + Other city departments? + Businesses on your supplier database? Businesses operating in your city? + Other stakeholders such as municipal agencies, civil society, business associations, etc.?

Resource

The “awareness raising” section of the Ellen MacArthur Foundation’s Urban Policy Levers paper, provides an overview of how city governments can increase awareness of circular economy best practices, initiatives, and market opportunities.

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